In 2010, Seven launched a series of AFL and NRL-based

In 2010, Seven launched a series of AFL and NRL-based entertainment shows in an effort to take on Nine's The AFL Footy Show and The NRL Footy Show and also provide a bargaining chip for the AFL and also the NRL rights negotiations when they come up for renewal. The AFL-based series is called The Bounce and will be hosted by Peter Helliar [30] with the NRL-based series called The Matty Johns Show, hosted by former Footy Show host Matthew Johns.[31]
The Bounce was pulled from the air after just five episodes. It is said that the show has been put into production hiatus. The show was replaced by reruns of British comedy, The Vicar of Dibley. It was said that the show would return for the final series in September 2010.[32]
Seven has been strong in the ratings since 2007, but was hit fairly hard in 2010 when the Nine Network introduced a new lineup of programs, including the return of Light Entertainment program Hey Hey It's Saturday, and general entertainment programs like Top Gear Australia which rated extremely well in the 2010 period, the success of Millionaire Hot Seat, the premiere of Underbelly, and regrowth of Nine News and ACA. Nine won 17 weeks in 2010, their greatest success since 2006. At one stage, the Nine Network almost threatened to overtake the Seven Network as No.1 in 2010.



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