In 2007, Seven Network launched morning TV

2007, Seven Network launched morning TV with the Sunrise's Current Affairs spin off The Morning Show hosted by Larry Emdur & ex-Sportsworld presenter Kylie Gillies. They also promoted new shows such as Brothers & Sisters, Heroes, and The Rich List. The year also saw the launch of the Beautiful Sunday lineup consisting of Australia's Got Talent, Ugly Betty, Grey's Anatomy and What About Brian during their "Seven in '07" campaign year.
In 2008, Seven launched new local drama Packed to the Rafters whch became the year's top rating show with an average of 1.938 million viewers.[28]
In 2009, a new weekly public affairs show Sunday Night launched in the Sunday 6:30 position to a shaky start but by the end of the year was easily winning its slot and rating up to 250,000 more than rival Nine Network's long-running 60 Minutes.[29] 2009 also saw Thank God You're Here move to Seven after previously airing on Network Ten for its first three seasons. The year also saw the final episode of long-running Australian medical drama All Saints.


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