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Join date : 2011-11-04

PostSubject: Mobile Apps to Keep Your Mind on Your Money   Mon Nov 14, 2011 2:30 pm

Managing personal finances once involved lots of paper. Then computer programs came along that helped simplify the process. Now a multitude of mobile apps are available to help people attend to money matters on the go.

Vanguard iPad
Vanguard for the iPad

"It's very convenient to have it in your pocket on your phone," Garth Scrivner, senior investment counselor with StanCorp Investment Advisers, told TechNewsWorld. "It's just a convenience factor."

Company-Specific Apps

Many personal finance apps are provided by banks and investment firms to help their customers manage their accounts. Vanguard, for instance, has an app that lets its customers view balances and holdings, move money between banks and Vanguard accounts, buy and sell exchange-traded funds, look at transaction histories, research performance and prices, and view market news.

"Vanguard is a virtual service company," Julie MacArthur, senior manager in retail services, told TechNewsWorld. "We need to be where our investors are."

Vanguard launched its first mobile website back in 2007, before apps were all the rage. In 2009, it launched its first iPhone app, and in 2011, it launched apps for Android devices and the iPad.

Increasingly, customers expect their financial institutions to have apps that let them access and manage their money, MacArthur said. "Consumers have gotten comfortable interacting with banks through mobile devices. Investment management is a natural extension of that."

Vanguard's phone app focuses on numbers and text, but the iPad has opened up a whole new dimension for the app.

"The iPad app has more interactive content and charting, taking advantage of the larger screen," said MacArthur.
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